LEGO has been popular with kids for decades now, but what is it about the toy that makes kids so enthusiastic about the plastic product?

This short video explores some children’s insights into the magic.

Click here for video

The most popular answer is not too surprising, it’s all about the imagination.

Brickman Dan

Brickman Dan is the founder of Brick Yourself and publishes regular articles on how LEGO® Art & Design, as well as LEGO® Investment.

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